The Angelys
L'ANGELYS ice cream maker sets out to conquer foreign markets
Their need
L'ANGELYS, a major player in the field of artisanal ice cream in France, operates in a fast-growing market in France and abroad, and works mainly with large-scale distribution (GMS), which represents 90% of its activity. The company is currently showing strong performance, with steady growth in its business (€14,4 million in turnover in 2023).
However, it is not yet present in export and wishes to develop primarily in 3 countries.
Our Solution
Bpifrance Assurance Export supported the company in supporting its growth and development in these new markets, with a budget guaranteed by Prospecting Insurance: €450K for a five-year project (including 3 years of prospecting).
Market Prospection Repayable Advance
Prospecting new export markets
Result
To expand internationally, the company has targeted three countries as a priority: Belgium, the United Kingdom and Japan and has recruited a dedicated sales director to lead the prospecting process.
Bpifrance Assurance Export has decided to support the company to support its growth and development in these new markets.
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Prospecting internationally
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Hedging against exchange rate risk
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