Horizon United States

“The United States, the world’s largest market, remains an essential destination for innovation and growth. However, the new administration introduces uncertainties for French companies wishing to launch their businesses there: increased customs duties, support for local industries, and deregulation. Despite these challenges, opportunities remain considerable for those able to adapt. We support French exporters in their establishment and development in the United States. The main sectors include aeronautics, agri-food, automotive, energy, manufacturing, luxury goods, healthcare, and technology. Succeeding in this market requires anticipation, agility, and an appropriate strategic approach.”

Valentin JEDRASZYK
Export Development Manager – North America – Bpifrance

KEY FIGURES

• Population : 337 million inhabitants
• GPD : 28 billion (in USD)
• 1st world economic power
• Currency : US Dollar
• Exchange rate regime : floating

COUNTRY RISKS

• Vulnerability of public accounts : in 2023, the public deficit increased significantly and is only expected to decrease slightly in 2024. The debt/GDP ratio would therefore continue to grow.
• Socio-economic stability : The recent election of Donald Trump leads to social/economic instability. More details: here.
• Vulnerability of the banking sector : if the banking system remains robust despite the stress at the start of 2023, localized risks remain, particularly liquidity risks, in a context where the devaluation of assets remains significant.
• External vulnerability : in a context of still dynamic domestic demand, the trade deficit remains worse than before the health crisis, due to the trade war with China and the development of partnerships between the United States and its neighboring countries.

AREA OPPORTUNITIES

• Corporate tax reduction : tax cuts increase the profitability of investments for French companies.
• Investments in infrastructure and opportunity zones : tax benefits for investments in disadvantaged areas.
• Access to a large and diverse market : significant demand for various products and services.
• Growth sectors : opportunities in aeronautics, agri-food, automotive, energy, industry, luxury, health and tech.

To discover the full content, check out our edition Horizon United States.